CHIMNEY’S YOUTOP100 POLAND INDUSTRY 2015

A STUDY OF POLISH INDUSTRIES AND THEIR COMPANIES EFFICIENCY IN THE USE OF THEIR YOUTUBE CHANNEL

Chimney has conducted a study of the top 500 Polish companies’ efficiency in the use of their YouTube channel and then divided them by the industry.

We divided the companies into 20 industries in order to see which industries are outstanding when it comes to YouTube and video communication. The ranking is based on efficiency, which is the total number of views in the last 12 months divided by the total number of videos of the channel.

If you have any questions about our ranking - contact us!

YouTop100 Industry Ranking

    Companies with a YouTube channel
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        Pharmaceuticals and Cosmetics
      1. Avon Operations Polska
      2. Rossmann
      3. ZF Adamed Pharma
      4. Bayer
      5. ZF Polpharma
      6. PGF Urtica
        Finance and Insurance
      1. MetLife
      2. Getin Holding
      3. Bank BGŻ
      4. PZU
      5. Raiffeisen Polbank
      6. ING Bank Śląski
      7. Provident Polska
      8. Idea Bank
      9. BNP Paribas Bank
      10. mBank
      11. Uniqa TU
      12. Bank Pekao
      13. Credit Agricole Polska
      14. PKO BP
      15. Bank Zachodni WBK
      16. Bank Millennium
      17. TUiR Allianz Polska
      18. Aegon TUnŻ
      19. Alior Bank
      20. TING TUnŻ
      21. Axa ŻTU
      22. Bank Pocztowy
      23. Gothaer TU
      24. Aviva TUnŻ
      25. SGB-Bank
      26. Bank Handlowy
      27. Deutsche Bank Polska
      28. Bank BPH
      29. Warta TUiR
      30. Open Finance
      31. Cinkciarz PL
      32. Grupa Ergo Hestia
      33. EFL
      34. Getin Noble Bank
      35. Grupa Generali Polska
        Automotive
      1. Renault Polska
      2. Volkswagen Poznań
      3. Fiat Auto Poland
      4. Volvo Polska
      5. Toyota Motor Manuf. Poland
      6. Solaris Bus & Coach
      7. Grupa PGD
      8. AHC Krotoski-Cichy
      9. Carservis
      10. DBK
        Wood and Paper Industry
      1. Black Red White
      2. Barlinek
      3. Fabryka Mebli Forte
      4. Grupa Nowy Styl
      5. Dajar
      6. Paged
      7. Pfleiderer Grajewo
        Mineral Industry
      1. Rovese
      2. Grupa Saint-Gobain w Polsce
      3. Dyckerhoff Polska
      4. Orlen Asfalt
      5. Lotos Asfal
        Treasury
      1. Poczta Polska
      2. PGL Lasy Państwowe
      3. Polski Holding Obronny
      4. Polska Wytwórnia Papierów Wartościowych
        Building, Construction and Real Estate
      1. Grupa Velux
      2. Marvipol
      3. Drutex
      4. Robyg
      5. Rehau
      6. Oknoplast
      7. Grupa Fakro
      8. Lafarge Cement
      9. Echo Investment
      10. Budmat Bogdan Więcek
      11. Mota-Engil Central Europe
      12. Grupa Skanska
      13. NDI
      14. Cemex Polska
      15. Budimex
      16. Unibep
      17. Dom Development
      18. PBG
      19. Instal Kraków
        Chemical Industry
      1. Fabryka Farb i Lakierów Śnieżka
      2. Grupa Azoty
      3. Grupa Azoty Zakłady Chemiczne Police
      4. SZPG Stomil Sanok
      5. Grupa Azoty Zakłady Azotowe Puławy
      6. Synthos
      7. Grupa Brenntag
      8. CeDo
        Metallurgical Industry
      1. Mennica Polska
      2. Huta Łabędy
      3. ThyssenKrupp Energostal
      4. ZM Silesia
      5. Rywal-RHC
      6. Sempertrans Bełchatów
      7. Nemak Poland
      8. Grupa Kęty
        Agriculture Industry
      1. Osadkowski
      2. Agrolok
      3. PHU Agro-As
      4. Procam Polska
        Food and Beverage Industry
      1. Żywiec Zdrój
      2. Tarczyński
      3. Hortex Holding
      4. Pamapol
      5. Okręgowa Spółdzielnia Mleczarska Piątnica
      6. Grupa Sokołów
      7. Polmlek
      8. Hochland Polska
      9. ZM Henryk Kania
      10. Grupa Żywiec
      11. Wawel
      12. Nestle Polska
      13. Cargill Poland
      14. Kompania Piwowarska
      15. Polski Koncern Mięsny Duda
      16. Krajowa Spółka Cukrowa
      17. Drosed
      18. SM Spomlek, Radzyń Podlaski
      19. Indykpol
      20. Sudzucker Polska
        Recycling Industry
      1. Elemental Holding
        Services
      1. Rainbow Tours
      2. Grupa Lux-Med.
      3. Nowa Itaka
      4. Ernst & Young Polska
      5. Work Service
      6. Accenture
      7. Totalizator Sportowy
      8. PwC
      9. CapGemini Polska
      10. Leaseplan Fleet Management
      11. Grupa Impel
      12. Deloitte Advisory
      13. Orbis
      14. Konsalnet
      15. AmRest Holdings
        Retail
      1. Tesco
      2. Ikea Retail
      3. Carrefour Polska
      4. Neonet
      5. Lidl Polska Sklepy Spożywcze
      6. Auchan Polska
      7. Castorama Polska
      8. Komputronik
      9. Piotr i Paweł
      10. Moto-Profil
      11. Leroy Merlin Polska
      12. Netto
      13. Kaufland Polska Markety
      14. Inter Cars
      15. Żabka Polska
      16. Grupa Empik Media & Fashion
      17. Jysk
      18. Delko
      19. SBS
      20. Tchibo Warszawa
      21. Incom
      22. PPHU Specjał
      23. Alma Market
      24. CCC
      25. Antalis Poland
      26. Onninen Polska
      27. Continental Opony
      28. Grupa Polskie Składy Budowlane
      29. ABC Data
      30. Grupa Muszkieterów
      31. E. Leclerc Polska
      32. Agrosimex
      33. Handlopex
      34. Aluprof
      35. PSH Lewiatan
      36. Polomarket
      37. HDS Polska
      38. Farutex
        Electromechanical Industry
      1. Philips Polska
      2. Samsung Electronics Polska
      3. Carrefour Polska
      4. Electrolux Poland
      5. LPojazdy Szynowe PESA
      6. Amica Wronki
      7. Robert Bosch
      8. Hewlett-Packard
      9. Danfoss Poland
      10. Fabryka Maszyn Famur
      11. Grupa Valeo w Polsce
      12. Newag
      13. Grupa Magneti Marelli
      14. Sitech
      15. Rawlplug
      16. Boryszew
      17. ABB
      18. Pronar
      19. Wielton
      20. ZPUE
      21. Apator
      22. LG Electronics Wrocław
      23. PHP Mercus
      24. Indesit Company Polska
      25. Kopex
        Energy Industry
      1. Orlen Oil
      2. Grupa Kapitałowa PGE
      3. Statoil Fuel & Retail Polska
      4. Grupa Lotos
      5. Enea
      6. Tauron Polska Energia
      7. Polski Koncern Naftowy Orlen
      8. PGNiG
      9. Gaspol
      10. Novatek Polska
      11. Kompania Węglowa
      12. Schneider Electric Polska
      13. RWE Polska
      14. KGHM Polska Miedź
      15. Orlen Gaz
      16. Węglokoks
      17. Gdańskie PEC
      18. Fortum
      19. OGP Gaz-System
      20. Lubelski Węgiel Bogdanka
      21. Energa
      22. Shell Polska
      23. ZEW Kogeneracja
        High-Tech Industry
      1. Comp
      2. Asseco Poland
      3. Sygnity
      4. ComArch
      5. Asseco South Eastern Europe
      6. Blue Media
      7. Oracle Polska
        Telecommunication
      1. P4
      2. UPC Polska
      3. Multimedia Polska
      4. Orange Polska
      5. T-Mobile Polska
      6. Polkomtel
      7. GTS Poland
      8. Netia
      9. Ericsson
        Transportation and logistics
      1. Polskie Linie Lotnicze LOT
      2. MPK
      3. Grupa PKP
      4. PKP Polskie Linie Kolejowe
      5. PKP Cargo
      6. Grupa Raben
      7. Gefco Polska
      8. Rohlig Suus Logistics
      9. Miejskie Zakłady Autobusowe
      10. Przewozy Regionalne
      11. DPD Polska
      12. Pekaes
      13. Enter AIR
      14. Koleje Mazowieckie - KM
    Companies without a YouTube channel
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        Pharmaceuticals and Cosmetics
      1. Pelion
      2. Neuca
      3. Farmacol
      4. GlaxoSmithKline Pharmaceuticals
      5. Sanofi Aventis
      6. Hurtap
      7. Procter & Gamble DS Polska
      8. Intra
      9. Coty Polska
      10. Medicare
      11. Astellas Pharma
      12. Novo Nordisk Pharmaceutical Services
        Finance and Insurance
      1. Open Life TUŻ
      2. Grupa Europa
      3. Warta TUnŻ
      4. Benefia TuNŻ
      5. Santander Consumer Bank
      6. TU Compensa
      7. TU InterRisk
      8. Bank Ochrony Środowiska
      9. BZ WBK-Aviva TUnŻ
      10. MTU Moje Towarzystwo Ubezpieczeń
      11. TU Allianz Życie Polska
      12. Compensa TU na Życie
      13. Towarzystwo Ubezpieczeń Wzajemnych TUW
        Wood and Paper Industry
      1. Swedwood Poland
      2. Arctic Paper Kostrzyn
      3. Mondi Świecie
      4. International Paper-Kwidzyn
      5. Stora Enso Poland
      6. Grupa Meblowa Szynaka
      7. DS Smith Packaging
      8. Tetra Pak
      9. TFP
        Light Industry
      1. LPP
      2. Grupa TZMO
      3. C&A
      4. Zakłady Lentex
      5. Redan
        Mineral Industry
      1. Górażdże Cement
      2. Cementownia Warta
        Chemical Industry
      1. Grupa Can-Pack
      2. Grupa Basell Orlen Polyolefins
      3. Ciech
      4. Anwil
      5. BASF
      6. KGHM Metraco
      7. Henkel Polska
      8. Brenntag Polska
      9. Selena FM
      10. PCC Rokita
      11. Konimpex
      12. Ergis-Eurofilms
      13. PPH Standard
      14. Krakchemia
      15. Osadkowski-Cebulski
      16. Coroplast
      17. AIR Products
      18. MZCh Organika
      19. PCC Exol
      20. Lerg
      21. Multiserwis
      22. Procter & Gamble Operations Polska
        Metallurgical Industry
      1. Stalprodukt
      2. Impexmetal
      3. CMC Poland
      4. Celsa Huta Ostrowiec
      5. ZGH Bolesław
      6. Cognor
      7. Grupa Polska Stal
      8. Ronal Polska
      9. Alumetal
      10. Konsorcjum Stali
      11. Hutmen
      12. Alchemia
      13. Huta Pokój
      14. Stalprofil
      15. Rafako
      16. SGL Carbon Polska
      17. Bowim
      18. Stanchem
      19. Huta Cynku Miasteczko Śląskie
      20. Nicromet
      21. Nova Trading
      22. Stalprodukt-Centrostal
        Agriculture Industry
      1. Louis Dreyfus Commod. Polska
      2. Cefetra Polska
      3. Agri Plus
      4. Dalgety Agra
        Food and Beverage Industry
      1. Animex
      2. Spółdzielnia Mleczarska Mlekpol Grajewo
      3. Grupa Mlekovita
      4. Grupa Maspex
      5. Ferrero Polska
      6. PHP Polski Tytoń
      7. Zakłady Tłuszczowe Kruszwica
      8. Philip Morris International w Polsce
      9. ZRP Farmutil HS
      10. Sobieski
      11. Okręgowa Spółdzielnia Mleczarska Łowicz
      12. Imperial Tobacco Polska
      13. JTI Polska
      14. Fermy Drobiu Woźniak
      15. Sawex
      16. Nordzucker Polska
      17. Kofola
      18. Akwawit - Wratislavia
      19. Stock Polska
      20. Interfood Polska
      21. Colian
      22. SOTPM
      23. Komagra
      24. Graal
      25. Cereal Partners Poland Toruń-Pacific
      26. Barry Callebaut Manufacturing Polska
      27. Imperial Tobacco Polska Manufacturing
      28. Polskie Młyny
      29. ZPC Mieszko
      30. Intersnack Poland
      31. Drobimex
        Recycling Industry
      1. Cronimet PL
      2. Orzeł Biały
      3. Drop
        Services
      1. Grupa Solid
        Retail
      1. Jeronimo Martins Polska
      2. Eurocash
      3. Grupa Metro AG w Polsce
      4. AB
      5. Action
      6. Real
      7. Kolporter
      8. Media Saturn Holding Polska
      9. Selgros
      10. Glencore Polska
      11. Firma Oponiarska Dębica
      12. Emperia Holding
      13. Bać-Pol
      14. H&M Hennes & Mauritz
      15. PHUP Gniezno
      16. Liberty Poland
      17. Hoogwegt Poland
      18. Navo Polska Grupa Dystrybucyjna
      19. Target Polska
      20. Interfood Polska
        Electromechanical Industry
      1. Philips Lighting Poland
      2. LG Electronics Mława
      3. BSH Sprzęt Gosp. Domowego
      4. Flextronics International Poland
      5. TRW Polska
      6. Delphi Poland
      7. CNH Industrial Polska
      8. Grupa Kapitałowa Remontowa Holding
      9. Faurecia Wałbrzych
      10. Toyota Motor Industries Poland
      11. NGK Ceramics Polska
      12. Tenneco Automotive Polska
      13. Nexteer Automotive Poland
      14. WSK PZL Świdnik
      15. Autoliv Poland
      16. Faurecia Automotive Polska
      17. Stocznia Remontowa Shipbuilding
      18. Exide Technologies
      19. Faurecia Gorzów
      20. Kirchhoff Polska
      21. Gedia Poland
      22. Johnson Controls Siemianowice
      23. Kimball Electronics Poland
      24. Gates Polska
      25. BWI Poland Technologies
      26. Wix-Filtron
      27. Aesculap Chifa
      28. Fota
      29. Husqvarna Poland
      30. Sanden Manufacturing Poland
      31. Famot Pleszew
        Energy Industry
      1. Orlen Paliwa
      2. BP Europa
      3. Jastrzębska Sp. Węglowa
      4. Polskie Sieci Elektroenergetyczne
      5. Katowicki Holding Węglowy
      6. PKP Energetyka
      7. Zespół Elektrowni PAK
      8. EDF Polska
      9. Alstom Power
      10. EDF Paliwa
      11. Anwim
      12. Slovnaft Polska
      13. Rafineria Trzebinia
      14. Barter
      15. Petrodom Venna
      16. Petrax
      17. Polmax
      18. Onico
      19. PERN Przyjaźń
      20. Fiten
      21. PW Pieprzyk
      22. MPEC Kraków
      23. Seco/Warwick
      24. EC Zielona Góra
        High-Tech Industry
      1. PC Guard
      2. NTT System
      3. Qumak
        Telecommunication
      1. Komsa Polska
        Transportation and logistics
      1. Orlen Petrotank
      2. Polska Żegluga Morska PP
      3. Schenker
      4. Havi Logistics
      5. Cargotec Poland
      6. Pol-Oil-Company
      7. Tramwaje Warszawskie
      8. Pol-Miedź Trans
      9. OT Logistics
      10. Toyota Tsusho Europe
      11. JAS-FBG
    Background info about the ranking
      ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
        Pharmaceuticals and Cosmetics:
          Pharmaceuticals and Cosmetics producers constitute 3.6 % of all companies
            60% of companies do not have a YouTube channel
              On average, every two days there is a new upload in the industry
                1 company is a broadcaster
                Finance and Insurance:
                  Providers constitute 9.6 % of all companies
                    4th largest industry in the ranking
                      35 companies - the highest number of companies with a channel on YouTube among all sectors
                        PZU accounts for 17% of visits in 2014
                          5 companies are broadcasters
                          Automotive:
                            Constitutes 2 % of all companies
                              The two top companies generated 6 million views
                                The remaining 8 companies generated 4 million views althogether
                                  100 % of the surveyed companies have a channel on Youtube
                                    None of the companies is a broadcaster
                                    Wood and Paper Industry:
                                      The 1st company generated 97% of all views in the industry
                                        The Wood and Paper industry uploaded 85 films
                                          None of the companies is a broadcaster
                                          Light Industry:
                                            Light Industry constitutes 1 % of all companies
                                              100 % of the surveyed companies do not have a channel on Youtube
                                                None of the companies is a broadcaster
                                                Mineral Industry:
                                                  Constitutes 1.4% of all companies in the survey
                                                    The Mineral Industry has 8 films
                                                      The Saint-Gobain Group accounts for 70% of the industry's views
                                                        11 film by 1 company in the industry averages 267 views
                                                          None of the companies is a broadcaster
                                                          Treasury:
                                                            The Treasury constitutes 0.8% of all companies in the study
                                                              On average, Lasy Państwowe provides a new video every six days
                                                                100% of the surveyed companies have a channel on Youtube
                                                                  Second smallest industry in the study
                                                                    1 company is a broadcaster
                                                                    Building, Construction and Real Estate:
                                                                      None of the companies is a broadcaster
                                                                        15 of 20 companies in last 12 months uploaded more than 10 films
                                                                          Total video views is 2 650 481
                                                                            Bulding, Construction and Real Estate constitute 7,5% of all compaines
                                                                            Chemical Industry:
                                                                              22 of 30 companies doesn't have a YouTube channel
                                                                                None of the companies is in the YouTop100 survey
                                                                                  Chemical Industry constitute 6,1% of all companies
                                                                                  Metallurgical Industry:
                                                                                    5 companies have less than 4 subscribers
                                                                                      22 of 30 companies doesn't have a YouTube channel
                                                                                        8 companies in Metallurgical lndustry uploaded only 45 videos
                                                                                          Metallurgical Industry consistute 6,1% of all companies
                                                                                          Agriculture Industry:
                                                                                            11 videos uploaded in total
                                                                                              Agriculture Industry constitute 1,6% of all companies
                                                                                                Only 7500 views in last year
                                                                                                Food and Beverage Industry:
                                                                                                  3rd biggest industry in the survey
                                                                                                    11 companies have less than 4 subscribers
                                                                                                      17 companies uploaded less than 11 videos in last 12 months
                                                                                                        Food and Beverage Industry constitute 10,6% of all companies
                                                                                                        Recycling Industry:
                                                                                                          Recycling Industry constitute 0,81% of all companies
                                                                                                            Smallest Industry in Ranking
                                                                                                              Only 1 subscriber
                                                                                                                1 uploaded video
                                                                                                                Services:
                                                                                                                  Services constitute 3,2% of all companies
                                                                                                                    Rainbow Tours is one of the Top 10 companies in our survey
                                                                                                                      2 companies are broadcasters

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