Archive: Digital Marketing Cases


HAUERT Founded in 1663, Hauert is the oldest Swiss producer of fertilizers for horticulture and organic farming. The Challenge How do you change the misconception that fertilizers are a quick fix or rescue treatment for plants, when in reality they are food for plants? Leave it to Chimney—in 2017, we rolled up our sleeves to... View Article

Falcon Beer

FALCON Falcon Brewery was a brewery based in Falkenberg, Sweden. It became a brand name after being bought by Carlsberg. The Challenge After launching Smakfull, a non-alcoholic beer designed to be paired with food, the challenge for Falcon was to deliver strong growth in the face of stiff competition from noisier brands. The key learning... View Article

The Swedish Tenants’ Union

HYRESGÄSTFÖRENINGEN The Swedish Tenants' Union (Hyresgästföreningen) is the largest member organization in Sweden working for everyone’s right to a good home at a reasonable rent. The Challenge How can a pretty dry subject transform into a hot topic during the elections? That was Hyresgästföreningens question to us before the national election of 2018 in Sweden.... View Article

Svenska Spel

Svenska Spel Svenska Spel (“Swedish Games”) is a state-owned company operating in the regulated gambling market in Sweden. The Challenge Many betting companies face the challenge of effectively communicating the positive externalities of their sponsorships. Swedish state-owned Svenska Spel invests several million Swedish kronors annually in sponsorships in the effort to improve Swedish sports and their brand image. But... View Article

Schibsted – Employer branding

SCHIBSTED Schibsted is an international media group with 7,800 employees and operations in 29 countries. The Challenge Recruiting the right employee is key for Schibsted and they are always looking for new talent. In 2013, they decided they needed to amp up their employee branding communication. They approached Chimney seeking engaging content that could attract... View Article


Kronaby Kronaby watches, launched in 2017, combine modern Swedish design with state of the art technology. The Challenge Kronaby is a new Swedish brand on the hybrid smartwatch market. As a newcomer in a highly competitive industry, the challenge was to both build awareness and preference of the Kronaby brand. The hybrid smartwatch category was... View Article


Clas Ohlson Clas Ohlson is a Swedish store chain in hardware, home, leisure and multimedia products operating in several markets across the globe. The Challenge Popular hardware store Clas Ohlson needed an effective strategy adaptable to all their local markets and that would focus on their products. Their TV commercials were not enough – they... View Article


Teracom Teracom is a government-owned company which owns and manages all Swedish terrestrial networks for broadcasting. Since 2013 Teracom has distributed the magazine Mhz to all Teracom clients and the interested public. The Challenge In 2016, Teracom was subject to sabotage. The sole focus became to not only minimize the damage as soon as possible,... View Article