Archive: Creative Asset Optimization

ABSOLUT

High pace, low cost, high engagement outputs We know that brands need to work with a more agile and holistic approach in order to produce client experiences at high pace, low cost and with high engagement outputs on many different channels and platforms – all at the same time. This requires a smooth, streamlined and cost-efficient... View Article

VOLVO CARS

One market, social media When launching the XC40, Volvo had a challenge to reach the content needs for their digital campaign for their first launch market. Chimney transcreated the clean master into versions to get a creative edge on the outputs and to fit the different channels and target groups. THE CAMPAIGN Input material: One... View Article

KING – CANDY CRUSH

Global market, social media When launching the new version of ”Candy Crush Saga”, the game developer King had the challenge to release teaser and commercials in a short time. Chimney created 75 unique edits from one single clean master. With custom made templates, in combination with an automatized production workflow, all these edits were then... View Article

H&M

Global market, all channels Present in 81 markets, with more than 20 campaigns a year, H&M requires a large number of outputs. Chimney delivers more than 80,000 files annually for the global fashion retailer and has been doing so for the past 15 years. PER CAMPAIGN Input material: One master film file Outputs: 4,000 files... View Article