Archive: Insights

4 great reasons to rethink your industrial company’s marketing plan

It’s time for excellent engineering companies to become excellent communicators—and boost their business  I have been working with helping industrial and engineering companies with communications and brand building for over 20 years. It is not always a thankful task. There are obviously exceptions such as Atlas Copco, Schneider Electric or GE, but the majority has a long way to... View Article