Archive: Insights

Jake Loonan on Joining Chimney: A Global Model for a Changing World

Chimney NY’s executive producer and head of business development for North America reflects on his move to the full-service content company. Most people take very little to a new job - a favourite photograph or treasured coffee cup, perhaps. When Jake Loonan, Chimney New York’s executive producer and head of business development for North America,... View Article

How to build honest relationships with clients

If you want to build lasting relationships with clients you need to tell them the truth. Honesty is obviously an important part of building trust, but honesty needs to work both ways. In other words, not only do you need to be truthful with your clients; you also need to be willing to hear the... View Article

4 great reasons to rethink your industrial company’s marketing plan

It’s time for excellent engineering companies to become excellent communicators—and boost their business  I have been working with helping industrial and engineering companies with communications and brand building for over 20 years. It is not always a thankful task. There are obviously exceptions such as Atlas Copco, Schneider Electric or GE, but the majority has a long way to... View Article

5 minutes with Henric Larsson

Media veteran Henric Larsson is known by many but interviewed by few. Finally, somebody got a sit-down with him to learn more about how he got to where he's at.  Henric Larsson, who founded Chimney twenty-three years ago, is more than still active in the company. He is everyone's go-to guy regarding everything from client... View Article

How to Tame the Content Monster

Taming the Monster: Rethinking the Role of Content Creating new content is a necessary, ongoing investment for large companies today. No matter if you are creating all those pieces in-house or through a supplier—it will demand more and more of your time and energy. Meet the content monster. Perhaps you already know each other? It is... View Article

How to market to Millennials

Millennials are the generation born between 1980 and 2000. You may have also heard them referred to as Generation Y, the people who are always doing two things at once or the Generation that eats the old. No matter how you describe them - they have a pretty big reputation. Many are unclear about what it... View Article

How to succeed on YouTube

The Best Companies on YouTube in 2018 Every year Chimney does an evaluation on the best companies on YouTube, when this year's edition was conducted in Sweden, Finland and Switzerland we found some interesting news. Not only does the use of YouTube among the companies increase but also, the spending on production of videos for... View Article

Youtube top 100

The Best Companies on YouTube in 2018 Every year Chimney does an evaluation on the best companies on YouTube, when this year's edition was conducted in Sweden, Finland and Switzerland we found some interesting news. Not only does the use of YouTube among the companies increase but also, the spending on production of videos for... View Article

Why the clock is ticking for Pharma

Time's up! Pharma needs to reinvent itself in order to survive People in today’s world have become more empowered with technology at their fingertips, therefore the need for instant access to information is increasing. Pharma companies need to reinvent themselves to get closer to the new generation of patients and survive the industry disruption. Still,... View Article

Storyteller of the Week

This article was originally published in Swedish at Beaconomist. Rolf van den Brink / 21 February, 2018 STORYTELLER OF THE WEEK. Our insatiable thirst for entertaining storytelling and the hard work behind building emotional stories was highlighted this week, when Mårten Lindsjö, Director & Creative at Chimney, was featured as Storyteller of the Week in... View Article