Global market, social media

When launching the new version of ”Candy Crush Saga”, the game developer King had the challenge to release teaser and commercials in a short time. Chimney created 75 unique edits from one single clean master. With custom made templates, in combination with an automatized production workflow, all these edits were then adapted and A/B tested in different formats, languages and messages for 14 markets. In five weeks Chimney delivered over 2000 versions.

THE CAMPAIGN

Input material: One 2 min master film

Output material: 2000 versions, 80 creative edits,

10 target groups, 3 formats, 4 channels in 14 languages.

Project duration: 5 weeks