“The Unfinished Vote”
Not long before the 2020 US presidential election, McCann Health tapped the Chimney team to provide color services for Change the Ref’s “The Unfinished Vote” launch film, which was named the single best TV spot of the year in SHOOTonline’s “Best Work of 2020” issue.
Change the Ref was launched by Manuel and Patricia Oliver to empower our future leaders and provide them with the tools they need to bring real change to the future of the United States. The video utilizes AI technology to depict their son, Joaquin Oliver – who was tragically killed at Marjory Stoneman Douglas High School in Parkland, Florida in 2018 – where he is brought to life to encourage young people to get out and finish the vote that he was never able to cast himself.
McCann Health partnered with Change the Ref to create this important initiative, with this launch film directed by David Gaddie of The Colony.
Watch the campaign:
The Chimney Talent
Colorist: Lez Rudge
Conformist: Kody Wescott
Producer: Mike Seabrooke