Adam started out as a classical animator, drawing doodles by hand and building quirky characters from clay. That playfulness of making things come alive and creating worlds, be it through animation, tabletop films or live action, is always present in his approach to every project. Adam loves telling stories that entertain and engage, and that passion has allowed him to direct films for brands such as Mercedes-Benz, Ikea, H&M, EA Games and Netflix, to name a few. Equally at home with visual effects and high-end cgi with as with live-action and documentary filmmaking, Adam always strives to find the approach that first and foremost benefits the story and message. Adam has also directed feature films for cinema, tv-series and long-format documentaries.