THE GIST OF IT
Partnering with an in-house agency to deliver production excellence and brand continuity
TOP SECRET IP = IN-HOUSE CREATIVE AND STRATEGY
Due to strict security around its products and IP, Dyson keeps all creative and strategy with their in-house agency.
A PREMIUM BRAND BUT STILL NEEDED EFFICIENCIES
Dyson has a very distinctive, premium look across all of their marketing assets for their various product categories and it is of utmost importance to them that this is maintained, but like everyone the budgets are not unlimited and cost and time efficiencies needed to be found. To ensure excellence in execution to match their excellence of design, they looked to outsource and centralized their production with a single partner across MEA and APAC(including China).
CHIMNEY APPOINTED AS PRODUCTION AOR
Chimney now handles production of Dyson TVC’s and social content, along with hundreds of local market and channel adaptations for all verticals. We crafted a go-to team for all Dyson productions and operate a nearshore production studio base in Malaysia to create ROMI efficiencies by storing and reusing production sets.
We also use the same core post-production team for all Dyson projects, especially for color grading as color consistency even between their product verticals is vital. We developed a specific Dyson team that got to know the brand look and feel, making the process faster (and less costly!) while maintaining the creative quality.