Engage your audience with emotions
As a new brand in a competitive industry we needed to communicate and spread awareness of the Kronaby brand. But also to introduce the category “connected watches”. The key challenge was to produce both brand building and converting communication assets for a completely new brand.
In effective communication emotion plays a leading role. Therefore, we combined emotion with rational conversation. To choose the watch you need to know all the benefits and the qualities of the watch. With our concept of smart production and editing we created one film with a large number of cut downs. It enabled us to use, re-use and adapt the material in a wide range of versions and channels.
Our “always on” strategy has increased the traffic to Kronaby’s Youtube channel and social media with 500 percent during the launch campaign in United States. The films have reached more than a million views on Youtube. And the view through rate on digital video ads has exceeded all expectations, thanks to intense testing. One year after the launch, Kronaby is an established watch with a leading position in the global market for connected watches.