Different outputs for different platforms and target audiences?

– We’re on it.

How do you create brand awareness of a new service in a congested field? EY sought to do so with their new groundbreaking and unique service, EY Access.


– Increase awareness of EY Access in defined target group
– Generate 50-100 relevant leads (and potential clients)

Idea & Concept

Create awareness about the newly launched services “EY Access” with digital distribution and content through films versioned in different outputs for different platforms and target audiences


Campaign results after 7 weeks:

– Over 150K film views
– Above the expected leads generated
– Increased amount of new registered customers
– Increased awareness of the new service within the target group

The campaign was extended with the site optimized based on campaign insights, and an additional film was produced and added.