Different outputs for different platforms and target audiences?

– We’re on it.

How do you create brand awareness of a new service in a congested field? EY sought to do so with their new groundbreaking and unique service, EY Access.

THE TARGET

– Increase awareness of EY Access in defined target group
– Generate 50-100 relevant leads (and potential clients)

Idea & Concept

Create awareness about the newly launched services “EY Access” with digital distribution and content through films versioned in different outputs for different platforms and target audiences

THE IMPACT

Campaign results after 7 weeks:

– Over 150K film views
– Above the expected leads generated
– Increased amount of new registered customers
– Increased awareness of the new service within the target group

The campaign was extended with the site optimized based on campaign insights, and an additional film was produced and added.

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