Different outputs for different platforms and target audiences?
– We’re on it.
How do you create brand awareness of a new service in a congested field? EY sought to do so with their new groundbreaking and unique service, EY Access.
– Increase awareness of EY Access in defined target group
– Generate 50-100 relevant leads (and potential clients)
Idea & Concept
Create awareness about the newly launched services “EY Access” with digital distribution and content through films versioned in different outputs for different platforms and target audiences
Campaign results after 7 weeks:
– Over 150K film views
– Above the expected leads generated
– Increased amount of new registered customers
– Increased awareness of the new service within the target group
The campaign was extended with the site optimized based on campaign insights, and an additional film was produced and added.