We can’t get this tune out of our head!

Almost everyone knows the iconic ice cream truck jingle “Turkey in the Straw” – but what people may not know is that it has racist roots. Good Humor​ turned to RZA​ for a solution – by creating a brand new jingle and passing along to all ice cream trucks and sound libraries at no charge.

Chimney collaborated with New York agency Edelman​ to design and produce a signature animation which rhythmically accompanies the contemporary jingle. In addition, Chimney also edited and finished the BTS video where RZA shares his experience while working on the composition.

Thank you Edelman New York for bringing us into this Clio award-winning campaign (‘A New Jingle For A New Era’ for Good Humor [Unilever], Gold for Branded Entertainment & Content/Music.)

Watch the campaign:

And the BTS:

The Talent

Agency: Edelman
Editor: Fred Ross
Creative Director: Sean Eno
Color/Conform: Kody Wescott
EP: Jake Loonan
Producer: Nicole Melius
Mix: Casey Chester, Listen Jane

The Electric Factory
Producer: Federico Masini
Design / Illustrations: Augusto Giovanetti
Animation: Piter Moreira


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