Together with Malmö’s most traditional department store Hansa, we have developed the concept “Dare to take a seat”. The aim is to inspire people to express their personal style and ignore norms.

The launch campaign is a two-stage rocket that shows women’s and men’s fashion. Our first impact is a reminder that everyone has an equal right to take a seat.

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Watch the campaign:

The Chimney Talent

Gustaf Hultberger – Creative Director
Edvina Berg – Project Manager
Mikael Ankermark – Art Director
Tomas Nilsson – Art Director
Paola Pellettieri – Copywriter
Petter Claesson – Strategy

The Client

Johan Bladh, marknadschef, Hansa
Håkan Petersson, varuhuschef, Hansa


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