Global market, all channels
Present in 81 markets, with more than 20 campaigns a year, H&M requires a large number of outputs. Chimney delivers more than 80,000 files annually for the global fashion retailer and has been doing so for the past 15 years.
Input material: One master film file
Outputs: 4,000 files (81 markets, 20 formats)
Project duration: 4 weeks