Safety First

Hövding’s ‘airbags’ for bicycles quickly gained traction in the cycling safety industry the moment the revolutionary product was born in Sweden in 2005. Since then, over 150,000 airbags have been sold in over 15 countries.

Chimney was thrilled to execute the post-production for this impactful spot, featuring a nail-biting ‘live demo’ of the helmet’s effectiveness.

The Talent

Director: Tomas Jonsgården, Reform Film
Producer: Magnus Åkerstedt, Reform Film
VFX Supervisor 3d: Martin Törnestedt
VFX Supervisor comp: Evelina Åström
VFX: Liv Malmström
VFX: Jennifer Jallow
VFX: Sara Grönberg
VFX: Erik Lundberg
Editor: Gregers Dohn
Conform: Michael Engström
Grade: Mats Holmgren
Sound: Frippe Jonsäter
Online: Peter Törnestam
Delivery: Mats Skoglund
Post Producer: Tua Nordqvist