Safety First

Hövding’s ‘airbags’ for bicycles quickly gained traction in the cycling safety industry the moment the revolutionary product was born in Sweden in 2005. Since then, over 150,000 airbags have been sold in over 15 countries.

We loved developing the strategy and creative development as well as executing all post-production for this impactful spot, featuring a nail-biting ‘live demo’ of the helmet’s effectiveness.

The Talent

Chimney Team

Creative Director – Gustaf Hultberger
Art Director – Tomas Nilsson
Art Director – Mikael Ankermark
Copywriter – Paola Pellettieri
Project Manager/Production Manager – Edvina Berg

VFX Supervisor 3d – Martin Törnestedt
VFX Supervisor comp – Evelina Åström
VFX – Liv Malmström
VFX – Jennifer Jallow
VFX – Sara Grönberg
VFX – Erik Lundberg
Editor – Gregers Dohn
Conform – Michael Engström
Grade – Mats Holmgren
Sound – Frippe Jonsäter
Online – Peter Törnestam
Delivery – Mats Skoglund
Post Producer – Tua Nordqvist

Film Production

Director – Tomas Jonsgården, Reform Film
Producer – Magnus Åkerstedt, Reform Film