Step 1: Co-creation and collaboration stage
This is the step where you set up a strategy, plan for which pieces of content that can be used for different needs: on different markets, to different target groups or on different languages.
A country can have one official language, but its inhabitants definitely speak more. This approach helps you communicate effectively and personally with your customers within the constant communication clutter.
Step 2: Production and adaptation stage
The next step is content production. After each piece of content is created, they are versioned and adapted for each market’s needs. Every piece of content is customized to fit each target groups or markets formats, platforms, language (text and voice-over) and offer. One single piece of content can be re-used to how many markets or purposes that you want.
Step 3: Channels and distribution
Let’s say that you are presenting a video for ten different target groups. Each target group may need content suited for multiple channels (YouTube, TV, Snapchat and so on). Easily, this builds up.
To create order, you will need an asset base for each target group, or market, with easily accessible and country-specific content. The asset base makes the day-to-day work easy for everyone involved.
Actually, once you get to know the content monster you will find out that it’s easily tamed. You just need to put some effort into planning, and you need a great partner. Do you want to discover more about Chimney’s strategy to tame the content monster? Watch this video and get in touch!