VALDA / DEQUADIN RELAUNCH: THAT VALID FEELING
Chimney Singapore developed this awareness relaunch campaign for a heritage product,
creating assets for digital channels, OOH and broadcast.
We helped update iNova’s branding and introduced their new flavors and pack designs by adding a lifestyle element to their brand positioning.
Exec Producer: Camilla Andersen
Director: Ant Alekna
Creative Directors: Liang Hian Lo, Hoon Pin Kek
Post Producer: Struan Farquhar
Producer: Jasmyn Asvat/Willy Hsu
3D: Marko Katanic/Bryan Han/Hai Ha Dang
Creative Strategist: Mark Pickering
Client: iNova Pharmaceuticals
DOP: Wutthitrai Piriyapakdeekul