Interview with Jake Loonan, Chimney/North America

Jake is a native New Yorker who started his career representing legendary director Bob Giraldi and his production company Giraldi Media. Responsible for all U.S. sales and business development, Jake was able to build the roster from a one director shop to an award-winning roster of 13+ directors.

With over a decade of production experience, Jake has cultivated many long lasting relationships with agencies, brands, and directors all over the world and has worked with clients such as BMW, GE, McDonald’s, Unilever, Bayer, Toyota, Dell, Hilton, and Campbells to name a few. Jake is currently Executive Producer /Head of Business Development at Chimney North America.

Chimney APAC Head Producer Jasmyn Asvat speaks to top industry experts in our new series, Production Line, a casual chat with production crew, producers and directors around the world to discover how they are managing these trying times. They share expert advice, inspire and give insight on new ways to work, or sometimes just chat about an interesting job they have done.


Jasmyn was born and raised in South Africa and this is evident in her storytelling and interaction with her subject – honest, intimate and authentic.

She has worked for 20 years with multinational brands, NGOs and broadcasters and has reported on complex issues, translating them into compelling content globally.