Chimney goes Gaga for Paparazzi!

Working with the likes of Lady Gaga is a dream for any creative. At Chimney, we’ve had the privilege of working on not just one, but three of her iconic, award-winning music videos.

Upon its release in 2009, Paparazzi left few untouched.

“It has a real, genuine, powerful message about fame-whoring and death and the demise of the celebrity, and what that does to young people. The video explores ideas about sort of hyperbolic situations that people will go to in order to be famous. Most specifically, pornography and murder. These are some of the major themes in the video.” Lady Gaga said at the time.

Paparazzi won two MTV Video Music Awards for Best Art Direction and Best Special Effects – the latter done by our very own, Chimney world-class talent.

Watch the music video:

The accompanying music video was directed by Jonas Åkerlund and portrays Gaga as a doomed starlet, hounded by photographers, who is almost killed by her boyfriend (played by Alexander Skarsgård). It shows her survival, comeback, revenge on her boyfriend, and experiences on the way to fame. Gaga performed the song at the 2009 MTV Video Music Awards in a performance art piece symbolizing the negative effect of fame leading to death. Additional live performances of the song took place on her concert tours, more recently the Joanne World Tour (2017–2018).

THE CHIMNEY TALENT

Visual Effects / Flame: Peter Törnestam, Fredrik Nord, Martin Nilsson
Graphics: Anna Lindqvist

THE CLIENT

Director: Jonas Åkerlund
Artist: Lady Gaga

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