Smart Communication

Smart Communications recently launched the “Live Smarter for a Better World” initiative with a CTA campaign to better our world and ourselves as human beings. And who better to lead the charge to #LiveSmarter and create a #BetterWorld than Captain America himself!


Director Pascal Heiduk created a cinematic narrative with beautiful visuals, both on location and in the studio. Chimney Creative Director Fred Ross led the VFX team in redefining California’s Pacific Coast Highway and LA skyline, with the addition of a tunnel within the mountainous coastline that leads to a subterranean control room.


The Chimney team handled on-set VFX supervision and full post-production, including Unreal Engine to prepare pre-rendered elements for the LED screens in both the tunnel and control room scenes. The original score, created by California Music, created the perfect tonal atmosphere.

Watch the campaign:

The Chimney Talent

Executive Producer: Dana Bonomo
Lead Editor: Glenn Conte
Creative Director: Frederick Ross
Lead Compositor: Felix Thedby
Compositor: Sorie Conteh
Colorist: Lez Rudge
3D: Marin Villarreal, Sergei Tyapkin
Screen Look Dev: H Mehmet Kizilay
2D Animation: Jordan Knight
Conform: Kody Wescott
Original Music: Kristian Nord, Malte Hagemeister, California Music

The Client

Agency: Grey Manilla

Chief Executive: Officer John Lucas
SVP Accounts: Meldy Warren
Group Account: Director Katya Gozo
Senior Account: Manager Miguel Cordero
Chief Creative Officer: Marci Reyes
Senior Art Director: Paik Abanilla
Art Director Kata: Alamon
Copywriter: Em Poblete
Broadcast Producer: Janet Liong
Broadcast Producer: Joy Barbara
Broadcast Producer: Cherry Bacani

Manila Production

President & CEO: Madonna Tarrayo
Executive Producer: Ruth Colacion

Production Company: Joinery

Director: Pascal Heiduk
Executive Producer / MD: Gerard Cantor
Executive Producer: Elliot Lucas
Controller: Zoe Guy
Producer: Henri Dragonas


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