Don’t fear-monger. Do the opposite.

Wearing a mask has proven to be an easy and important way to stem the spread of the coronavirus, yet many New Yorkers still aren’t doing it. This is especially true of younger people who may feel invincible to Covid-19. How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage and share with their peers.

Chimney Director Sam O’Hare, in collaboration with Ogilvy Health ECD Toby Trygg and Freelance CD Ace-Henry McEnroe, created this piece to help promote COVID-19 safety amidst the city’s reopening.

The Talent

Director: Sam O’Hare
Ogilvy Health Executive Creative Director: Toby Trygg
Freelance Creative Director: Ace-Henry McEnroe
Executive Producer: Jake Loonan
Head of Production: Julie Hershan
Head of Post: Nicole Melius
Director of Editorial: Glenn Conte
Colorist: Lez Rudge
Conform: Joel Myers
VFX: Felix Thedeby
Mix/Sound Design: Owen Shearer, Sonic Union