Motion Graphics & Design

Motion graphics take a variety of forms. While some are entirely animated, others incorporate live-action video and/or photography. The latter may include animation overlay, such as data visualizations, icons, illustrations, and explanatory text used to complement and enhance audiences’ understanding of the content.

In content marketing contexts, there are three primary types of motion graphics, which marketers choose to use depending on the goals they wish to achieve with the motion graphic. Explainer motion graphics seek to elucidate a product, process, or concept. Emotive motion graphics, meanwhile, aim to inspire a particular emotional response in audiences. And finally, promotional motion graphics are used to raise awareness about a service, product, or initiative.

Put your brand in motion

Amidst today’s media buzz, your enormous content needs need to be balanced with quality and speed. You want brand consistent material that is adaptable to all formats and platforms. Whether you’re working with an in-house agency or  external production companies, clear guidelines and motion templates will streamline your process and simplify your work (and not to mention, life!).

We create expert dynamic and intuitive motion templates such as name tags, film intros and logo outros, logo animations, templates for animated charts and tables, promo graphics templates, and much more. All delivered in formats that fit your workflow. Move your brand in the right direction with Chimney!

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