Bright Case Study

Will Smith and David Ayer guaranteed Bright a certain level of success. However, reaching blockbuster status required Netflix to capture imaginations outside their core fan base. We teamed up with UFC and Dana White to make the Orc controversy compelling for a new audience. With 11-million views, the strategy clearly worked.

additional work

Netflix – The Crown:

Royal Corgi Edition

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Netflix – Set It Up:

Love Assistants

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Netflix – WarMachine meets Army Daze

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Netflix – Bill Nye

(Netflix and Bill)

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Netflix – The Crown:

Instagram Filter

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Netflix – The Dark Crystal: Teaser

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Netflix – The Little Prince

Review Trailer

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Super Monsters:

Chinese New Year

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