Shiny New Brand

We partnered with Tele2 (a Swedish Telco) to create and produce the launch campaign for their shiny new brand, PENNY.


2 x 20s TVC (August launch)
2 x 15s Online Video
7 x 6s SoMe Channels
7 x Stills Retouched and 200 selects
Everything delivered in 16:9, 4:5, 1:1 and 9:16 via our DAM Edisen

Our work with Tele 2/Penny has been nominated for a Swedish Design prize in the following categories: Digital – Social Media, Video – Advertising and Visual Communication – Photo. Check it out!

The Talent

Chimney Group

Director: Mårten Lindsjö
Account Director: Gustav Garhammar
Executive Producer: Johan Sundbaum
Production Coordinator: Erica Andersson
Production Assistant: Niklas Engberg
Production Assistant: Lisa Freiij
Production Assistant: Kajsa Bolme
Stills Crew: Angelica Lonnberg Gavazzeni
Editor: Linus Johansson
Sound: Ellinor Nilsson
Grade: Mats Holmgren
Online: Rajdarn Eldorado
Post Producer: Freddy Forelius
Conform: Michael Engström &​​ Cristofer Odqvist


DoP: Niklas Johansson


Head of Advertising and Sponsorship: Åke Balfors
Brand Manager: Gabrielle Lundgren
Creative Lead: Jennie Arvenäs
Copywriter: Marcus Sjöberg