Teddy bear’s journey

In the latest ad for PETA, we follow the journey of a beloved stuffed teddy bear as it makes its way from the playground to the testing ground. The spot shines a light on the cruel practices of animal testing that are still taking place today. The spot was colored by Lez Rudge.

The Talent

Client: PETA
Agency: Y&R New York
Production co: Push Pull Production & Ray Productions
Director: Angel Apostolski
DoP: Nenad Boroevich
Color: Chimney
Colorist: Lez Rudge
Managing Director: Ed Rilli