Samsung – Product launch “live stream”

How do you launch a new product during COVID and find an alternative for what would normally have been a massive in-person event for the press, public, and VIPs?

Samsung opted to create a pre-recorded “live stream” on YouTube, turning to Chimney for help on creating the campaign’s partner content sections.

We rose to the task, designing and building 4 sets, managing talent and running cross-border remote shoots with a total 14-hour time difference.

The shoot management was run from Singapore, with our clients in Korea and shoots taking place in the Seattle, Dallas and Salt Lake City. Yes, we love multi-tasking!

Watch the campaign:

Introducing the all-new Galaxy Book series. #SamsungUnpacked was LIVE on April 28, 2021.

THE CHIMNEY TALENT

Executive Producer: Jasmyn Asvat
Producer: Julie Hershan
Media Management & IT Support: Togusa Chan
Executive Producer in Seoul: Seung Ku Lee
Business Development in Singapore: Tom Rapson

THE CLIENT

Cheil Worldwide
Samsung

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