A campaign against food poverty

In this year’s Christmas campaign for Skåne’s Stadsmission charity organization, we watch how vulnerable individuals and families are particularly hit this year as a result of the coronavirus. The outcome is as devastating as the pandemic has been and leading to an increase in food poverty.

Chimney was humbled to participate in this campaign encouraging all to who can to help, contributing with ideation, concept, editing and finishing.

Popular Swedish artist Johan T. Karlsson, aka Familjen, contributed with music, a key to break through the media noise around Christmas. This is the third campaign for Skåne’s Stadsmission in which well-known artists reinterpret familiar songs with a relevant twist. Last year, Nina Persson from The Cardigans gave her version to the project.

Read more:

Watch the campaign:

The Chimney Talent

STRATEGY, CONCEPT & SCRIPT: Martin Nilsson, Lars Larsson,
Albin Wendel
EDITING: Klara Mårtensson – Chimney Malmö

The Client

Skåne Stadsmisson: Emilia Johansson, Pernilla Jonsson
Tomas Nord – Sexton:nio Production
Sevak Gorgi – Sexton:nio Production
STILLS: Roger Nellsjö – Feet on the ground
CASTING: Idja Parmatow – Southgate Casting & Production



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