An “Upside Down” campaign

Since March, we’ve been forced to adapt to unprecedented times, often leading us to dramatically alter our lifestyles. Public transport systems from around the world are no exception, forced to cope to the “new normal.”

The Malmo-based public transport company Skånetrafiken has been focusing on developing its operations in order to deliver a more flexible and safe traveling experience to its passangers.

On October 27, residents of Skåne county were advised to avoid public transport as much as possible. Despite this, Skånetrafiken chose to launch its biggest campaign to date, with a clear promise: safely adapting their service for all.

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Watch the campaign:

The Chimney Talent

Petter Dahlskog – Account Director
Gustaf Hultberger – Creative Director
Fredrika Lindsjö – Project Manager
Lars Larsson – Copywriter
Jesper Nordblad – Art Director
Martin Nilsson – Content Strategist
Daniel Niemand – Motion Designer

The Client

Carolina Bergentoft, Marketing Manager, Skånetrafiken
Petter Claesson, Marketing Manager, Skånetrafiken


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