Ideas that change the world are often the most controversial

After introducing the three-point seat belt as standard in cars in 1959, Volvo received massive criticism. People called it stupid and a violation of human rights.

To date, it is estimated to have saved over a million lives. Now it’s time for the next step. For everyone’s safety.

Chimney was humbled to participate in the creation of this touching campaign film commemorating the life-saving invention.

Watch the video:

The Chimney Talent

FLAME ARTIST: Peter Törnestam
DELIVERY: Cristofer Odqvist
POST PRODUCER: Freddy Forelius

The Client

AGENCY: Forsman & Bodenfors
PRODUCTION COMPANY: New Land
DIRECTOR: Laerke Herthoni
EXECUTIVE PRODUCER: Sophie Tamm Christensen
PRODUCER:
Kalle Wettre
DoP:
Mattias Rudh

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