Ideas that change the world are often the most controversial
After introducing the three-point seat belt as standard in cars in 1959, Volvo received massive criticism. People called it stupid and a violation of human rights.
To date, it is estimated to have saved over a million lives. Now it’s time for the next step. For everyone’s safety.
Chimney was humbled to participate in the creation of this touching campaign film commemorating the life-saving invention.
Watch the video:
The Chimney Talent
FLAME ARTIST: Peter Törnestam
DELIVERY: Cristofer Odqvist
POST PRODUCER: Freddy Forelius
AGENCY: Forsman & Bodenfors
PRODUCTION COMPANY: New Land
DIRECTOR: Laerke Herthoni
EXECUTIVE PRODUCER: Sophie Tamm Christensen
PRODUCER: Kalle Wettre
DoP: Mattias Rudh