One market, social media
When launching the XC40, Volvo had a challenge to reach the content needs for their digital campaign for their first launch market. Chimney transcreated the clean master into versions to get a creative edge on the outputs and to fit the different channels and target groups.
Input material: One 2 min master film
Output material: 150 versions (9 target groups, 3 formats, 3 messages, 2 languages)
Project duration: 3 weeks