One market, social media
When launching the XC40, Volvo faced the challenge to reach the content needs for their digital campaign for their first launch market. Chimney transcreated the clean master into different versions to get a creative edge on the outputs and fit the various channels and target groups.
Input material: One 2 min master film
Output material: 150 versions (9 target groups, 3 formats, 3 messages, 2 languages)
Project duration: 3 weeks