Chimney has conducted a study on the best 150 YouTube channels.

Out of these 150 YouTube channels, the best 100 were listed and are in the YouTop 100. The ranking is based on the methodology which divides the number of views in the last 12 months by the full number of subscribers. Youtube is the world’s second largest search engine with 1.5 billion active users. Each month, 3.25 billion hours of video are watched and every minute 300 hours of video material are uploaded. It is a daily challenge for companies to cut through the noise and attract users with their content. This is why it is important that companies adapt their YouTube channel to the new communication possibilities.

110

millions views created by the top 10 channels in the last 12 months

+7000

videos uploaded in the last 12 months YouTop100

4030

is the average number of subscribers among the YouTop 100

26

channels had over 1 million views in the last 12 months

44

channels have at least 1000 subscribers

83%

channels uploaded less than 100 videos last year

49%

of the active channels generated more than 100 000 views in the last 12 months

46

digital broadcasters (companies posting at least 1 video/week, meaning they have uploaded 52 or more in the last 12 months)

THE YOUTOP100

1.Amer Sports

2. Supercell

3. Fazer

4. Finnair

5. Arla

6. Elisa

7. Danske bank

8. Vaasan

9. Veikkaus

10. Verkkokauppa.com

11. Valio

12. Lidl Finland

13. Fortun

14. DNA

15. Tallink-Silja

16. Tokmanni

17. VR

18. Konecranes

19. SOK

20. Gigantti

21. Posti Group

22. Andritz

23. OP Bank Group

24. LähiTapiola Vahinkovakuutus

25. TeliaSonera Finland

26. Apetit

27. Atria

28. Nokian Tyres

29. Paulig

30. Wärtsilä

31. Viking Line

32. Ponsse

33. Nordea Bank Finland

34. Neste

35. Stockmann

36. Delta Motor Group

37. Metso

38. HOK-Elanto

39. Snellman

40. Helen

41. Toyota Finland

42. Ikea

43. HKScan – Kariniemen

44. Fiskars

45. Pirkanmaan Osuuskauppa

46. St1 Nordic

47. Kone

48. Tieto

49. Kamux

50. Cognex

51. Metsä Group

52. Otava

53. Fennia

54. Suomen Lähikauppa

55. Kesko

56. Cargotec

57. Valmet

58. Hankkija

59. Schenker East

60. Tikkurila

61. UPM-Kymmene

62. Planmeca

63. Prysmian Finland

64. Osuuskauppa Arina

65. Stora Enso

66. YIT

67. Patria

68. Osuuskauppa Keskimaa

69. SSAB Europe

70. Terveystalo

71. Nokia

72. Microsoft Mobile

73. Vaisala

74. Makita

75. Tech Data Finland

76. Gasum

77. Osuuskauppa Hämeenmaa

78. Vacon

79. Alko

80. Outokumpu

81. Volvo Trucks

82. ABB

83. Ilmarinen

84. Varma

85. Fingrid

86. Meyer Turku

87. CGI Finland

88. Huhtamaki

89. Osuuskauppa KPO

90. John Deere Forestry

91. Rudus

92. Valmet Automotive

93. Pöyry

94. Ahlstrom

95. Vattenfall

96. Teknos

97. Lassila & Tikanoja

98. Cramo

99. Lemminkäinen

100. Orion

WANT TO KNOW MORE? CONTACT VILLE SILVENTOLA

ville.silventola@chimneygroup.com