Chimney has conducted a study of the 1,000 biggest companies’ efficiency in the use of their YouTube channel.

70% of the channels have less than 1000 subscribers and only around 30% of all channels can generate 100.000 views in the last 12 months. The ranking is based on the methodology which divides the number of views in the last 12 months by the full number of subscribers.

YouTube is the world’s second largest search engine with 1.5 billion active users. Each month, 3.25 billion hours of video are watched and every minute 300 hours of video material are uploaded. It is a daily challenge for companies to cut through the noise and attract users with their content. This is why it is important that companies adapt their YouTube channel to the new communication possibilities.

64,954

Average views per video among the top 100

95%

370 million views in the last 12 months come from the YouTop100 channels

51%

of all active channels generated more than 10,000 views in the last 12 month

72

channels had over 1 million views in last 12 months

44

digital broadcasters*

15,067

videos uploaded in the last 12 months

90%

of the channels has less than 5000 subscribers

49

active channels had less than 10 000 views in last 12 months

*companies that post at least one video a week, meaning they have uploaded 52 or more videos in the last 12 months

THE YOUTOP100

  1. H&M
  2. Warner Music Sweden
  3. Blocket
  4. Absolut
  5. TUI Sverige
  6. Scania Group
  7. Coca-Cola Sverige
  8. Volvo Car Sverige
  9. Klarna
  10. 3 Sverige
  11. Daniel Wellington
  12. Telia
  13. ICA
  14. Arla
  15. Electrolux
  16. Dassault Systèmes
  17. Sony Pictures Sverige
  18. SAS
  19. Panduro Webtube
  20. Tele2
  21. AMF
  22. Lidl Sverige
  23. Ving Sverige – Vingresor
  24. CoopSverige
  25. iZettle
  1. Samsung
  2. Saab
  3. Tetra Pak
  4. Synsam Sverige
  5. Telenor Sverige
  6. Fjällräven
  7. Oriflame
  8. Ericsson
  9. L’Oréal Paris Sverige
  10. Elgiganten Sverige
  11. NetOnNet Sverige
  12. Lego
  13. Huawei Sverige
  14. Vattenfall
  15. Prisjakt Sverige
  16. Max Hamburgare
  17. Burger King Sverige
  18. Audi Sverige
  19. McDonald’s Sverige
  20. BMW Sverige
  21. IKEA Sverige
  22. HORNBACHsverige
  23. SJ AB
  24. KICKS
  25. HCL Technologies
  1. Ford Sverige
  2. MINI Sverige
  3. Svenska Spel
  4. MazdaSverige
  5. ESAB
  6. SkiStarchannel
  7. Postkodlotteriet
  8. Kia Motors Sweden
  9. AFA Försäkring
  10. Åhléns
  11. ThuleBringYourLife
  12. Brothers
  13. Philips Sverige
  14. Avanza
  15. SKF Group
  16. Skånemejerier
  17. SBAB Bank
  18. Alfa Laval
  19. ellos
  20. Länsförsäkringar
  21. Santa Maria
  22. OKQ8AB
  23. K-rauta Sverige
  24. Live Nation Sweden
  25. Nordnet Sverige
  1. Trafikverket
  2. EON Sverige
  3. Systembolaget AB
  4. Renault Sverige
  5. Moelven
  6. LundUniversity
  7. SiemensHomeSweden
  8. Fiskarhedenvillan
  9. Stadium Sverige
  10. Solresor
  11. Statoil
  12. EstrellaSverige
  13. XXL All Sports United
  14. If Skadeförsäkring
  15. msftsverige
  16. MQ Official
  17. Rosemount
  18. Haglöfs
  19. Semcon
  20. Acne Studios
  21. Apotek Hjärtat
  22. Circle K Sverige
  23. Honda Sverige
  24. Vestas
  25. Lindahls Mejeri

WANT TO KNOW MORE? CONTACT BO

Bo.thorp@chimneygroup.com