Chimney has conducted a study of the 1000 biggest companies’ efficiency in the use of their YouTube channel.

70% of the channels have less than 1000 subscribers and over half could generate more than 100.000 views in the last 12 months. The ranking is based on the methodology which divides the number of views in the last 12 months by the full number of subscribers. Youtube is the world’s second largest search engine with 1.5 billion active users. Each month, 3.25 billion hours of video are watched and every minute 300 hours of video material are uploaded. It is a daily challenge for companies to cut through the noise and attract users with their content. This is why it is important that companies adapt their YouTube channel to the new communication possibilities.

+285

millions views created by the top 10 channels in the last 12 months

+10 000

videos uploaded in the last 12 months YouTop100

44%

of the active channels generated less than 100 000 views in the last 12 months

58%

among the channels have less than 5000 subscribers

30

channels had over 1 million views in the last 12 months

12

watch brands are in the top 20

THE YOUTOP48

1.Nespresso

2. Rolex

3. Migros

4. Rado

5. Logitech

6. Longines Watches

7. Hublot

8. TAG Heuer

9. Post Finance

10. Breitling

11. IWC Watches

12. Audemars Piguet

13. Swisscom

14. Tissot

15. UBS

16. Jaeger-LeCoultre

17. Omega

18. Patek Philippe

19. Vacheron Constantin

20. Swatch

21. Geberit

22. Die Mobiliar

23. Kantonalbank

24. Swiss Post

25. Chopard

26. Coop

27. Pictet Wealth Management

28. Montres Breguet

29. Julius Baer

30. Syngenta

31. Phonak

32. Credit Suisse Schweiz

33. Helvetia Schweiz

34. Raiffeisen Schweiz

35. Givaudan

36. Lindt

37. Zurich Versicherung Schweiz

38. Swiss Re

39. ABB Schweiz

40. Swiss Life Schweiz

41. Vontobel

42. LafargeHolcim

43. Schindler Aufzüge

44. Nestlé Schweiz

45. Sika Schweiz

46. Lombard Odier

47. Adecco Switzerland

48. Nescafé Switzerland

WANT TO KNOW MORE? CONTACT DADO HASAGIC

Dado@chimneygroup.com