Speak (Harder, Better, Faster, Stronger) Through your Videos!
Video continues to be on the rise. According to the latest reports, marketers are investing more in YouTube over the course of this year – more than any other marketing channel available.
And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, a video distribution website used by the masses.
But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below.
YOUTUBE OPTIMIZATION IN FOUR SIMPLE STEPS
Step 1: Channel analysis, Chimney will conduct a thorough scraping and analysis of the channel’s video content. The resulting document, a complete Video Index of the channel, is used as the basis for video selection after selection criteria are set together with the client.
Included in the video index: metadata such as video title, description, views, privacy settings and tags.
Step 2: Channel development begins with a workshop between Chimney and the Client where we establish communicative goals of the channel’s primary target audiences and content categories.
The workshop is summarized in a Channel Purpose document, forming the basis for graphic assets and the overall channel structure. Content categories are then added to the Video Index, and the Client will be asked to select videos for an initial clean up.
TOOLBOX & GUIDELINES
Step 3: Based on the approved assets and channel structure, Chimney will produce the Client’s YouTube Guidelines, in addition to a YouTube Toolbox used to maintain the channel and keep the structure up to date.
The proposed copies for all video optimizations will also be sent to the client for review and approval.
Included in the YouTube Toolbox: video delivery standards, video and channel checklists and Chimney’s tag builder.
Step 4: Once all assets and proposals are approved by the client, Chimney will perform a full implementation of graphical assets and updated copies.
All assets (including templates) are then delivered to the client.