Zero Dark Thirty – Case Study

With a handful of dailies and an idea, our team made a conceptual teaser and poster that laid the groundwork for the trailer and a memorable campaign. We used the redacted motif across all platforms, with the payoff material revealing the title. This seamless campaign drove the movie to a $24 million opening weekend in the US, in sharp contrast to The Hurt Lockers‘ $17 million gross.

Zero Dark Thirty: Teaser

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Zero Dark Thirty: Final Trailer

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Zero Dark Thirty: Poster

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